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41.
Basic marketing research : integration of social media / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Pearson, c2012Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (5)Call number: HF5415.2 .M29 2012, ...

42.
The Interface of marketing and strategy / edited by George Day, Barton Weitz, Robin Wensley.

by Day, George S | Weitz, Barton A | Wensley, Robin, 1944-.

Series: Strategic management policy and planning ; v. 4Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Greenwich, Conn. : JAI Press, c1990Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: HF5415.135 .In8 1990.

43.
Strategic marketing : planning and control / Graeme Drummond, John Ensor.

by Drummond, Graeme | Ensor, John | Chartered Institute of Marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth Heinemann, 1999Online access: Publisher description Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: HF5415.135 .D84 1999.

44.
Market-led strategic change : transforming the process of going to market / Nigel Piercy.

by Piercy, Nigel.

Series: Marketing series (London, England). Professional development.Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997Online access: Publisher description Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: HF5415.13 .P61 1997.

45.
Tales from the marketplace : stories of revolution, reinvention and renewal / Nigel F. Piercy.

by Piercy, Nigel | Chartered Institute of Marketing.

Series: Marketing series (London, England)Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1999 (2000 printing)Online access: Publisher description | Table of contents Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: HF5415.13 .P61 1999.

46.
Competing for clients / Bruce W. Marcus.

by Marcus, Bruce W, 1925-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : Probus Pub. Co., c1986Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: HD8038.A1 M33 1986.

47.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Series: The Irwin/McGraw-Hill series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1998Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: HF5415.13 .P44 1998.

48.
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.

by Wilson, R. M. S. (Richard Malcolm Sano) | Gilligan, Colin.

Series: Marketing series (London, England)Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford, England : Butterworth-Heinemann, 1997Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: HF5415.13 .W69 1997.

49.
Marketing management : a comprehensive reader / [edited by] Jaqdish N. Sheth, Dennis E. Garrett.

by Sheth, Jagdish N | Sheth, Jagdish N | Garrett, Dennis E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati : South-Western Pub. Co., c1986Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: HF5415.13 .Sh5 1986.

50.
MasterMinding the store : advertising, sales promotion, and the new marketing reality / Donald Ziccardi with David Moin.

by Ziccardi, Donald | Moin, David.

Series: National Retail Federation seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : J. Wiley, c1997Other title: Master minding the store | Advertising, sales promotion, and the new marketing reality.Online access: Table of Contents | Contributor biographical information | Publisher description Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (3)Call number: HF5429 .Z6 1997, ...

51.
Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers.

by McDonald, Malcolm | Rogers, Beth, 1957- | Chartered Institute of Marketing.

Series: CIM professionalMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1998Online access: Table of contents | Publisher description Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: HF5438.8.K48 M14 1998.

52.
Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Series: The Irwin series in marketingEdition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, 1993Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (4)Call number: HF5415.13 .M12 1993, ...

53.
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Series: Irvin series in marketingEdition: 10th ed. International Student EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, 1990Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (3)Call number: HF5415.13 .M12 1990, ...

54.
Marketing made easy for the small accounting firm / Jo Ann Rosen.

by Rosen, Jo Ann, 1995 [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : John Wiley & Sons, 1995Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: HF5628 .R72 1995.

55.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Series: Irwin/McGraw-Hill series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Irwin/McGraw-Hill c2001Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (3)Call number: HF5823 .B41 2001, ...

56.
Marketing financial services / edited by Christine Ennew, Trevor Watkins, and Mike Wright.

by Ennew, Christine | Watkins, Trevor | Wright, Mike, 1952-.

Series: Marketing series (London, England)Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford, England : Butterworth-Heinemann, 1995Online access: Publisher description | Table of contents Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: HG186.G7 M34 1995.

57.
Clients and designers : dialogues with CEOs and managers who have been responsible for some of the decade's most successful design and marketing communications / Ellen Shapiro.

by Shapiro, Ellen, 1948- [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Watson-Guptill, 1989Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (2)Call number: NK1403 .Sh2 1989, ...

58.
Marketing / Joel R. Evans, Barry Berman.

by Evans, Joel R | Berman, Barry.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : Macmillan Pub. Co., 1990Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (2)Call number: HF5415 .Ev1 1990, ...

59.
The new marketing / Robert M. Fulmer.

by Fulmer, Robert M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Macmillan, 1976Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: HF5415 .F66 1976.

60.
Marketing management for nonprofit organizations / Adrian Sargeant.

by Sargeant, Adrian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford [England] ; New York : Oxford University Press, 1999Other title: Marketing management for non-profit organizations.Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (4)Call number: HF5415 .Sa7 1999, ...

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