Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers.

TextSeries: CIM professionalPublication details: Oxford ; Boston : Butterworth-Heinemann, 1998. Description: xvi, 194 p. : ill. ; 24 cmISBN: 075063278XSubject(s): Selling -- Key accounts | Marketing -- Key accountsLOC classification: HF5438.8.K48 | M14 1998Online resources: Table of contents | Publisher description

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
AAMUSTED Books	AAMUSTED LIBRARY, KUMASI Lending Book Shelf	HF5438.8.K48 M14 1998 (Browse shelf(Opens below))	1	Available		0000003699

"Published in association with The Chartered Institute of Marketing."

Includes bibliographical references (p. [187]-188) and index.

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