Key account management : learning from supplier and customer perspectives /
McDonald, Malcolm.
Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers. - Oxford ; Boston : Butterworth-Heinemann, 1998. - xvi, 194 p. : ill. ; 24 cm. - CIM professional .
"Published in association with The Chartered Institute of Marketing."
Includes bibliographical references (p. [187]-188) and index.
075063278X
98197726
Selling--Key accounts.
Marketing--Key accounts.
HF5438.8.K48 / M14 1998
Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers. - Oxford ; Boston : Butterworth-Heinemann, 1998. - xvi, 194 p. : ill. ; 24 cm. - CIM professional .
"Published in association with The Chartered Institute of Marketing."
Includes bibliographical references (p. [187]-188) and index.
075063278X
98197726
Selling--Key accounts.
Marketing--Key accounts.
HF5438.8.K48 / M14 1998