Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type: TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill c2001. Edition: 5th edDescription: xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cmISBN: 0072314451; 9780072314458Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B41 2001Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books | AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5823 .B41 2001 (Browse shelf(Opens below)) | 1 | Available | 0000004058 | |
AAMUSTED Books | AAMUSTED LIBRARY, KUMASI Reference | HF5823 .B41 2001 (Browse shelf(Opens below)) | 2 | Available (Restricted Access) | 0000012934 | |
AAMUSTED Books | AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5823 .B41 2001 (Browse shelf(Opens below)) | 3 | Available | 0000004057 |
Includes bibliographical references and index.
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