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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2009Online access: Table of contents only Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: HF5823 .B41 2009.

2.
MasterMinding the store : advertising, sales promotion, and the new marketing reality / Donald Ziccardi with David Moin.

by Ziccardi, Donald | Moin, David.

Series: National Retail Federation seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : J. Wiley, c1997Other title: Master minding the store | Advertising, sales promotion, and the new marketing reality.Online access: Table of Contents | Contributor biographical information | Publisher description Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (3)Call number: HF5429 .Z6 1997, ...

3.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Series: Irwin/McGraw-Hill series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Irwin/McGraw-Hill c2001Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (3)Call number: HF5823 .B41 2001, ...

4.
Power promoting : how to market your business to the top! / Jeffrey Sussman.

by Sussman, Jeffrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, 1997Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (3)Call number: HF5415 .Su8 1997, ...

5.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2009Online access: Table of contents only Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: HF5823 .B41 2009.

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