Ebook Catalogue

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	1.	Successful management in the digital age / John Harte. by Harte, John, 1925- [author.]. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Brunswick (U.S.A.) : Transaction Publishers, .2016Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: HD45 .H11 2016. Place hold Add to cart (remove)
	2.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- \| Belch, Michael A. Edition: 8th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2009Online access: Table of contents only Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: HF5823 .B41 2009. Place hold Add to cart (remove)
	3.	MasterMinding the store : advertising, sales promotion, and the new marketing reality / Donald Ziccardi with David Moin. by Ziccardi, Donald \| Moin, David. Series: National Retail Federation seriesMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New York : J. Wiley, c1997Other title: Master minding the store \| Advertising, sales promotion, and the new marketing reality.Online access: Table of Contents \| Contributor biographical information \| Publisher description Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (3)Call number: HF5429 .Z6 1997, ... Place hold Add to cart (remove)
	4.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- \| Belch, Michael A. Series: Irwin/McGraw-Hill series in marketingEdition: 5th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Irwin/McGraw-Hill c2001Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (3)Call number: HF5823 .B41 2001, ... Place hold Add to cart (remove)
	5.	Contemporary advertising / Courtland L. Bovée, William F. Arens. by Bovée, Courtland L \| Arens, William F. Series: The Irwin series in marketingEdition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, 1992Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (4)Call number: HF5821 .B66 1992, ... Place hold Add to cart (remove)
	6.	Marketing financial services / edited by Christine Ennew, Trevor Watkins, and Mike Wright. by Ennew, Christine \| Watkins, Trevor \| Wright, Mike, 1952-. Series: Marketing series (London, England)Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford, England : Butterworth-Heinemann, 1995Online access: Publisher description \| Table of contents Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: HG186.G7 M34 1995. Place hold Add to cart (remove)
	7.	Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield. by Butterfield, Leslie, 1952- \| Institute of Practitioners in Advertising. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Butterworth-Heinemann, 1999Online access: Table of contents \| Publisher description Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: HF5823 .Ex2 1999. Place hold Add to cart (remove)
	8.	Guerrilla marketing : secrets for making big profits from your small business / Jay Conrad Levinson. by Levinson, Jay Conrad. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Houghton Mifflin, 1998Online access: Publisher description \| Contributor biographical information Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: HF5415 .L57 1998. Place hold Add to cart (remove)
	9.	Advertising writing : putting creative strategy to work / W. Keith Hafer, Gordon E. White. by Hafer, W. Keith \| White, Gordon E. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: St. Paul : West Pub. Co., 1982Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: HF5825 .H11 1982. Place hold Add to cart (remove)
	10.	The discourse of advertising / Guy Cook. by Cook, Guy (Guy W. D.). Series: Interface (London, England)Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : Routledge, 1992Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: P302 .C77 1992. Place hold Add to cart (remove)
	11.	"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story / Peter Bieler with Suzanne Costas. by Bieler, Peter, 1943- \| Costas, Suzanne. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : John Wiley, c1996Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: HF6146.T42 B47 1996. Place hold Add to cart (remove)
	12.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- \| Belch, Michael A. Edition: 8th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2009Online access: Table of contents only Availability: Items available for loan: AAMUSTED LIBRARY, KUMASI (1)Call number: HF5823 .B41 2009. Place hold Add to cart (remove)
	13.	Cases in promotional strategy / James F. Engel, W. Wayne Talarzyk. by Engel, James F \| Talarzyk, W. Wayne. Series: The Irwin series in marketingEdition: Rev. ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : R.D. Irwin, 1984Availability: Items available for loan: AAMUSTED-NASKA II Library, MAMPONG (1)Call number: HF5415 .En3 1984. Place hold Add to cart (remove)

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