Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

TextPublication details: Boston : McGraw-Hill Irwin, c2009. Edition: 8th edDescription: xxv, 838 p. : col. ill. ; 29 cmISBN: 9780073381091 (alk. paper); 0073381098 (alk. paper)Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B41 2009Online resources: Table of contents only

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
AAMUSTED Books	AAMUSTED LIBRARY, KUMASI Reserve Book Shelf	HF5823 .B41 2009 (Browse shelf(Opens below))	1	Available (Restricted Access)		0000001496

Includes indexes.

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