Advertising and promotion : an integrated marketing communications perspective /
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 8th ed. - Boston : McGraw-Hill Irwin, c2009. - xxv, 838 p. : col. ill. ; 29 cm.
Includes indexes.
9780073381091 (alk. paper) 0073381098 (alk. paper)
2008018250
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B41 2009
659.1
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 8th ed. - Boston : McGraw-Hill Irwin, c2009. - xxv, 838 p. : col. ill. ; 29 cm.
Includes indexes.
9780073381091 (alk. paper) 0073381098 (alk. paper)
2008018250
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B41 2009
659.1