Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2009. Edition: 8th edDescription: xxv, 838 p. : col. ill. ; 29 cmISBN: 9780073381091 (alk. paper); 0073381098 (alk. paper)Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B41 2009Online resources: Table of contents onlyItem type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books | AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5823 .B41 2009 (Browse shelf(Opens below)) | 1 | Available | 0000010961 |
Includes indexes.
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