Advertising and promotion : (Record no. 2047)

MARC details
000 -LEADER
fixed length control field 01183cam a2200325 a 4500
001 - CONTROL NUMBER
control field 12008276
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220617110523.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000515s2001 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 00040688
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072314451
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780072314458
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency AAMUSTED
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B41 2001
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Irwin/McGraw-Hill
Date of publication, distribution, etc. c2001.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 795, GL13, EN22, CR3, IN19 p. :
Dimensions ol. ill. ;
-- 29 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Irwin/McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type AAMUSTED Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Shelving location Date acquired Accession number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Use restrictions
    Library of Congress Classification SOCIAL SCIENCE AND BUSINESS-Commerce     AAMUSTED LIBRARY, KUMASI AAMUSTED LIBRARY, KUMASI Lending Book Shelf 09/27/2021 0001774   HF5823 .B41 2001 0000004057 09/27/2021 3 09/27/2021 AAMUSTED Books  
    Library of Congress Classification SOCIAL SCIENCE AND BUSINESS-Commerce     AAMUSTED LIBRARY, KUMASI AAMUSTED LIBRARY, KUMASI Lending Book Shelf 09/27/2021 0001772   HF5823 .B41 2001 0000004058 09/27/2021 1 09/27/2021 AAMUSTED Books  
    Library of Congress Classification SOCIAL SCIENCES - Commerce     AAMUSTED LIBRARY, KUMASI AAMUSTED LIBRARY, KUMASI Reference 06/17/2022 0001773   HF5823 .B41 2001 0000012934 06/17/2022 2 06/17/2022 AAMUSTED Books Restricted Access

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