Market-led strategic change : transforming the process of going to market / Nigel Piercy.

By: Piercy, NigelMaterial type: Text

TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997. Edition: 2nd edDescription: xiv, 665 p. : ill. ; 24 cmISBN: 0750632852Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .P61 1997Online resources: Publisher description

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
AAMUSTED Books	AAMUSTED LIBRARY, KUMASI Lending Book Shelf	HF5415.13 .P61 1997 (Browse shelf(Opens below))	1	Available		0000003918

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.