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Market-led strategic change : transforming the process of going to market /

Piercy, Nigel.

Market-led strategic change : transforming the process of going to market / Nigel Piercy. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 1997. - xiv, 665 p. : ill. ; 24 cm. - The marketing series. Professional development . - Marketing series (London, England). Professional development. .

Includes bibliographical references and index.

ISBN: 0750632852

LCCN: 98135256

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .P61 1997

Dewey Class. No.: 658.8

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