Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
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TextPublication details: Boston : McGraw-Hill Irwin, c2009. Edition: 8th edDescription: xxv, 838 p. : col. ill. ; 29 cmISBN: 9780073381091 (alk. paper); 0073381098 (alk. paper)Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B41 2009Online resources: Table of contents only
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED LIBRARY, KUMASI Reserve Book Shelf | HF5823 .B41 2009 (Browse shelf(Opens below)) | 1 | Available (Restricted Access) | 0000001496 |
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| HF5721 .L52 2008 Business communication / | HF5734 .F91 2003 Meeting & event planning for dummies / | HF5822 .H35 2012 Seducing the subconscious The Psychological of emotional influence in advertising | HF5823 .B41 2009 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .M82 2012 Advertising and IMC: Principles and practice/ | HF5825 .H11 1982 Advertising writing : putting creative strategy to work / | HG151 .C69 1991 Dictionary of banking and finance/ P. H. Collin |
Includes indexes.
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