Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
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TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill c2001. Edition: 5th edDescription: xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cmISBN: 0072314451; 9780072314458Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B41 2001
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AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5823 .B41 2001 (Browse shelf(Opens below)) | 1 | Available | 0000004058 | |
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AAMUSTED LIBRARY, KUMASI Reference | HF5823 .B41 2001 (Browse shelf(Opens below)) | 2 | Available (Restricted Access) | 0000012934 | |
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AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5823 .B41 2001 (Browse shelf(Opens below)) | 3 | Available | 0000004057 |
Browsing AAMUSTED LIBRARY, KUMASI shelves, Shelving location: Lending Book Shelf Close shelf browser (Hides shelf browser)
| HF5821 .B66 1992 Contemporary advertising / | HF5822 .H35 2012 Seducing the subconscious The Psychological of emotional influence in advertising | HF5823 .B41 2001 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .B41 2001 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .B41 2009 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .Ex2 1999 Excellence in advertising : the IPA guide to best practice / | HF5823 .M82 2012 Advertising and IMC: Principles and practice/ |
Includes bibliographical references and index.
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