Successful management in the digital age / John Harte.
Material type:
TextPublisher: New Brunswick (U.S.A.) : Transaction Publishers, .2016Description: 308 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781412862776 (hardcover); 9781412863247 (pbk.)Subject(s): Industrial management -- Technological innovations | Leadership | Advertising | SellingAdditional physical formats: Online version:: Successful management in the digital ageDDC classification: 658 LOC classification: HD45 | .H11 2016| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books
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AAMUSTED LIBRARY, KUMASI Reserve Book Shelf | HD45 .H11 2016 (Browse shelf(Opens below)) | 1 | Available (Restricted Access) | 0000000495 |
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Includes bibliographical references and index.
Introduction -- Taking stock - a reality-check -- Untapped potential -- Strategic management -- Integrated marketing and its enemies -- Managing, leadership and entrepreneurship -- Advertising and communications -- How words sell billions of goods and services -- Pictures that sell goods and services -- The value of branding and marketing -- Removing uncertainty and ambiguity -- Creative thinking and reasoning -- Motivation and its antithesis -- Influencing sales and perpetrating frauds -- Selling is a psychological process -- Knowing and understanding -- Facts and figures -- The law of unintended consequences -- Acknowledgments -- Index -- Notes & bibliography.
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