MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02031cam a2200385 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18981852 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210705161157.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160219s2016 nju b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015047585 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412862776 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412863247 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781412862271 (ebook) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
AAMUSTED |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD45 |
| Item number |
.H11 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harte, John, |
| Dates associated with a name |
1925- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Successful management in the digital age / |
| Statement of responsibility, etc. |
John Harte. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New Brunswick (U.S.A.) : |
| Name of producer, publisher, distributor, manufacturer |
Transaction Publishers, |
| Date of production, publication, distribution, manufacture, or copyright notice |
.2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
308 pages ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Taking stock - a reality-check -- Untapped potential -- Strategic management -- Integrated marketing and its enemies -- Managing, leadership and entrepreneurship -- Advertising and communications -- How words sell billions of goods and services -- Pictures that sell goods and services -- The value of branding and marketing -- Removing uncertainty and ambiguity -- Creative thinking and reasoning -- Motivation and its antithesis -- Influencing sales and perpetrating frauds -- Selling is a psychological process -- Knowing and understanding -- Facts and figures -- The law of unintended consequences -- Acknowledgments -- Index -- Notes & bibliography. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Industrial management |
| General subdivision |
Technological innovations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Leadership. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Selling. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Harte, John, 1925- author. |
| Title |
Successful management in the digital age |
| Place, publisher, and date of publication |
New Brunswick : Transaction Publishers, 2016 |
| International Standard Book Number |
9781412862271 |
| Record control number |
(DLC) 2016008778 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
AAMUSTED Books |
