Successful management in the digital age /
Harte, John, 1925-
Successful management in the digital age / John Harte. - 308 pages ; 24 cm
Includes bibliographical references and index.
Introduction -- Taking stock - a reality-check -- Untapped potential -- Strategic management -- Integrated marketing and its enemies -- Managing, leadership and entrepreneurship -- Advertising and communications -- How words sell billions of goods and services -- Pictures that sell goods and services -- The value of branding and marketing -- Removing uncertainty and ambiguity -- Creative thinking and reasoning -- Motivation and its antithesis -- Influencing sales and perpetrating frauds -- Selling is a psychological process -- Knowing and understanding -- Facts and figures -- The law of unintended consequences -- Acknowledgments -- Index -- Notes & bibliography.
9781412862776 (hardcover) 9781412863247 (pbk.)
2015047585
Industrial management--Technological innovations.
Leadership.
Advertising.
Selling.
HD45 / .H11 2016
658
Successful management in the digital age / John Harte. - 308 pages ; 24 cm
Includes bibliographical references and index.
Introduction -- Taking stock - a reality-check -- Untapped potential -- Strategic management -- Integrated marketing and its enemies -- Managing, leadership and entrepreneurship -- Advertising and communications -- How words sell billions of goods and services -- Pictures that sell goods and services -- The value of branding and marketing -- Removing uncertainty and ambiguity -- Creative thinking and reasoning -- Motivation and its antithesis -- Influencing sales and perpetrating frauds -- Selling is a psychological process -- Knowing and understanding -- Facts and figures -- The law of unintended consequences -- Acknowledgments -- Index -- Notes & bibliography.
9781412862776 (hardcover) 9781412863247 (pbk.)
2015047585
Industrial management--Technological innovations.
Leadership.
Advertising.
Selling.
HD45 / .H11 2016
658