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Successful management in the digital age / John Harte.

By: Harte, John, 1925- [author.]Material type: TextTextPublisher: New Brunswick (U.S.A.) : Transaction Publishers, .2016Description: 308 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781412862776 (hardcover); 9781412863247 (pbk.)Subject(s): Industrial management -- Technological innovations | Leadership | Advertising | SellingAdditional physical formats: Online version:: Successful management in the digital ageDDC classification: 658 LOC classification: HD45 | .H11 2016
Contents:
Introduction -- Taking stock - a reality-check -- Untapped potential -- Strategic management -- Integrated marketing and its enemies -- Managing, leadership and entrepreneurship -- Advertising and communications -- How words sell billions of goods and services -- Pictures that sell goods and services -- The value of branding and marketing -- Removing uncertainty and ambiguity -- Creative thinking and reasoning -- Motivation and its antithesis -- Influencing sales and perpetrating frauds -- Selling is a psychological process -- Knowing and understanding -- Facts and figures -- The law of unintended consequences -- Acknowledgments -- Index -- Notes & bibliography.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
AAMUSTED Books AAMUSTED Books AAMUSTED LIBRARY, KUMASI
Reserve Book Shelf 		HD45 .H11 2016 (Browse shelf(Opens below)) 1 Available (Restricted Access) 0000000495

Includes bibliographical references and index.

Introduction -- Taking stock - a reality-check -- Untapped potential -- Strategic management -- Integrated marketing and its enemies -- Managing, leadership and entrepreneurship -- Advertising and communications -- How words sell billions of goods and services -- Pictures that sell goods and services -- The value of branding and marketing -- Removing uncertainty and ambiguity -- Creative thinking and reasoning -- Motivation and its antithesis -- Influencing sales and perpetrating frauds -- Selling is a psychological process -- Knowing and understanding -- Facts and figures -- The law of unintended consequences -- Acknowledgments -- Index -- Notes & bibliography.

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