MasterMinding the store : advertising, sales promotion, and the new marketing reality / Donald Ziccardi with David Moin.
Material type:
TextSeries: National Retail Federation seriesPublication details: New York : J. Wiley, c1997. Description: xxii, 310 p. : ill. ; 24 cmISBN: 0471139106 (cloth : acidfree paper)Other title: Master minding the store | Advertising, sales promotion, and the new marketing realitySubject(s): Marketing | Advertising | Sales promotionDDC classification: 658.8/7 LOC classification: HF5429 | .Z6 1997Online resources: Table of Contents | Contributor biographical information | Publisher description
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books
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AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5429 .Z6 1997 (Browse shelf(Opens below)) | 1 | Available | 0000003698 | |
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AAMUSTED Books
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AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5429 .Z6 1997 (Browse shelf(Opens below)) | 2 | Available | 0000003697 | |
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AAMUSTED Books
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AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5429 .Z6 1997 (Browse shelf(Opens below)) | 3 | Available | 0000003696 |
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| HF5429 .Sa1 1982 Retail merchandising : concepts and applications / | HF5429 .Sa1 1982 Retail merchandising : concepts and applications / | HF5429 .Z6 1997 MasterMinding the store : advertising, sales promotion, and the new marketing reality / | HF5429 .Z6 1997 MasterMinding the store : advertising, sales promotion, and the new marketing reality / | HF5429 .Z6 1997 MasterMinding the store : advertising, sales promotion, and the new marketing reality / | HF5429.29 .D65 1996 Opportunities in retailing careers / | HF5438 .Sa1 1993 Salesmanship and Sales Management/ |
Includes bibliographical references (p. 301-302) and index.
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