MasterMinding the store : advertising, sales promotion, and the new marketing reality /
Ziccardi, Donald.
MasterMinding the store : advertising, sales promotion, and the new marketing reality / Master minding the store Advertising, sales promotion, and the new marketing reality Donald Ziccardi with David Moin. - New York : J. Wiley, c1997. - xxii, 310 p. : ill. ; 24 cm. - National Retail Federation series .
Includes bibliographical references (p. 301-302) and index.
0471139106 (cloth : acidfree paper)
96030258
Marketing.
Advertising.
Sales promotion.
HF5429 / .Z6 1997
658.8/7
MasterMinding the store : advertising, sales promotion, and the new marketing reality / Master minding the store Advertising, sales promotion, and the new marketing reality Donald Ziccardi with David Moin. - New York : J. Wiley, c1997. - xxii, 310 p. : ill. ; 24 cm. - National Retail Federation series .
Includes bibliographical references (p. 301-302) and index.
0471139106 (cloth : acidfree paper)
96030258
Marketing.
Advertising.
Sales promotion.
HF5429 / .Z6 1997
658.8/7