Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, 1997. Edition: 7th edDescription: xiv, 665 p. : ill., maps ; 25 cmISBN: 0256204640Subject(s): Marketing -- Management -- Case studies | Marketing -- Decision making -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .B45 1997Online resources: Publisher description | Table of contents | Contributor biographical information
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books
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AAMUSTED LIBRARY, KUMASI Reference | HF5415.13 .B45 1997 (Browse shelf(Opens below)) | 1 | Available (Restricted Access) | 0000012035 |
Browsing AAMUSTED LIBRARY, KUMASI shelves, Shelving location: Reference Close shelf browser (Hides shelf browser)
| HF5415 .Z7 2002 Effective marketing : creating and keeping customers in an e-commerce World / | HF5415.1 .B38 2001 Marketing, principles & perspectives / | HF5415.12.G7 F96 2011 Fundamentals of sales and marketing/ | HF5415.13 .B45 1997 Cases in marketing management / | HF5415.13 .B46 2013 Market-based management : strategies for growing customer value and profitability / | HF5415.13 .D27 1999 Modern marketing management/ | HF5415.13 .K84 1997 Marketing Management: analysis, planning, implementation, and control/ |
Includes bibliographical references.
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