Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.
Material type: TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, 1997. Edition: 7th edDescription: xiv, 665 p. : ill., maps ; 25 cmISBN: 0256204640Subject(s): Marketing -- Management -- Case studies | Marketing -- Decision making -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .B45 1997Online resources: Publisher description | Table of contents | Contributor biographical informationItem type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books | AAMUSTED LIBRARY, KUMASI Reference | HF5415.13 .B45 1997 (Browse shelf(Opens below)) | 1 | Available (Restricted Access) | 0000012035 |
Includes bibliographical references.
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