Cases in marketing management /
Bernhardt, Kenneth L., 1944-
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 7th ed. - Chicago : Irwin, 1997. - xiv, 665 p. : ill., maps ; 25 cm. - The Irwin series in marketing .
Includes bibliographical references.
0256204640
96037108
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
HF5415.13 / .B45 1997
658.8
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 7th ed. - Chicago : Irwin, 1997. - xiv, 665 p. : ill., maps ; 25 cm. - The Irwin series in marketing .
Includes bibliographical references.
0256204640
96037108
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
HF5415.13 / .B45 1997
658.8