Basic marketing : A Marketing Strategy Planning Approach / William D. Perreault. , Joseph, P. Cannon & E. Jerome McCarthy,
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TextSeries: Irvin series in marketingPublication details: Homewood, IL : McGraw- Hill ,Irwin, 2014. Edition: 10th edDescription: xl, 712 p. : col. ill. ; 27 cm. + 1 computer disk (5 1/4 in.)ISBN: 9781259060762; 0256083983 (International ed.)Subject(s): Marketing -- Management | Marketing -- United States -- Management | Export marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .P42 2014
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AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5415.13 .P42 2014 (Browse shelf(Opens below)) | 1 | Available | 0000000721 | |
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AAMUSTED LIBRARY, KUMASI Reference | HF5415.13 .P42 2014 (Browse shelf(Opens below)) | 2 | Available (Restricted Access) | 0000000720 |
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| HF5415.13 .M369 1993 Basic marketing : a global-managerial approach / | HF5415.13 .M369 1993 Basic marketing : a global-managerial approach / | HF5415.13 .M369 1993 Basic marketing : a global-managerial approach / | HF5415.13 .P42 2014 Basic marketing : A Marketing Strategy Planning Approach / | HF5415.13 .P44 1998 Marketing management : knowledge and skills / | HF5415.13 .P44 2004 Marketing management : knowledge and skills / | HF5415.13 .P44 2009 Marketing management : knowledge and skills / |
Includes bibliographical references and Index
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