Basic marketing : (Record no. 376)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01181cam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1981965 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210707134800.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 890824s1990 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259060762 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256083983 (International ed.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | AAMUSTED |
| Modifying agency | DLC |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .P42 2014 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| Fuller form of name | (Edmund Jerome) |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | A Marketing Strategy Planning Approach / |
| Statement of responsibility, etc. | William D. Perreault. , Joseph, P. Cannon & E. Jerome McCarthy, |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, IL : |
| Name of publisher, distributor, etc. | McGraw- Hill ,Irwin, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 712 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. + |
| Accompanying material | 1 computer disk (5 1/4 in.) |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Irvin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | United States |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | AAMUSTED Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Use restrictions | Not for loan | Home library | Current library | Shelving location | Date acquired | Accession number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | SOCIAL SCIENCES AND BUSINESS-Commerce | Restricted Access | AAMUSTED LIBRARY, KUMASI | AAMUSTED LIBRARY, KUMASI | Reference | 07/07/2021 | 0016456 | HF5415.13 .P42 2014 | 0000000720 | 07/07/2021 | 2 | 07/07/2021 | AAMUSTED Books | |||||
| Library of Congress Classification | SOCIAL SCIENCES AND BUSINESS-Commerce | AAMUSTED LIBRARY, KUMASI | AAMUSTED LIBRARY, KUMASI | Lending Book Shelf | 07/07/2021 | 0016455 | HF5415.13 .P42 2014 | 0000000721 | 07/07/2021 | 1 | 07/07/2021 | AAMUSTED Books |