Basic marketing : A Marketing Strategy Planning Approach /
McCarthy, E. Jerome
Basic marketing : A Marketing Strategy Planning Approach / William D. Perreault. , Joseph, P. Cannon & E. Jerome McCarthy, - 10th ed. - Homewood, IL : McGraw- Hill ,Irwin, 2014. - xl, 712 p. : col. ill. ; 27 cm. + 1 computer disk (5 1/4 in.) - Irvin series in marketing .
Includes bibliographical references and Index
9781259060762 0256083983 (International ed.)
Marketing--Management.
Marketing--Management.--United States
Export marketing--Management.
HF5415.13 / .P42 2014
658.8
Basic marketing : A Marketing Strategy Planning Approach / William D. Perreault. , Joseph, P. Cannon & E. Jerome McCarthy, - 10th ed. - Homewood, IL : McGraw- Hill ,Irwin, 2014. - xl, 712 p. : col. ill. ; 27 cm. + 1 computer disk (5 1/4 in.) - Irvin series in marketing .
Includes bibliographical references and Index
9781259060762 0256083983 (International ed.)
Marketing--Management.
Marketing--Management.--United States
Export marketing--Management.
HF5415.13 / .P42 2014
658.8