Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.
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TextPublication details: Boston, Mass. : Butterworth-Heinemann, 1999. Edition: 2nd edDescription: xviii, 304 p. : ill. ; 24 cmISBN: 0750644796 (alk. paper); 9780750644792Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .Ex2 1999Online resources: Table of contents | Publisher description
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books
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AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5823 .Ex2 1999 (Browse shelf(Opens below)) | 1 | Available | 0000004251 |
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| HF5823 .B41 2001 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .B41 2001 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .B41 2009 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .Ex2 1999 Excellence in advertising : the IPA guide to best practice / | HF5823 .M82 2012 Advertising and IMC: Principles and practice/ | HF5823 .M82 2012 Advertising and IMC: Principles and practice/ | HF5823 .M82 2012 Advertising and IMC: Principles and practice/ |
Includes bibliographical references and index.
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