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Excellence in advertising : the IPA guide to best practice /

Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield. - 2nd ed. - Boston, Mass. : Butterworth-Heinemann, 1999. - xviii, 304 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0750644796 (alk. paper) 9780750644792

LCCN: 99043468

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .Ex2 1999

Dewey Class. No.: 659.1

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