Contemporary advertising / Courtland L. Bovée, William F. Arens.
Material type:
TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, 1992. Edition: 4th edDescription: xxxi, 718, [58] p. : ill. (some col.) ; 29 cmISBN: 025609196X; 9780256091960Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B66 1992
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AAMUSTED LIBRARY, KUMASI Reference | HF5821 .B66 1992 (Browse shelf(Opens below)) | 1 | Available | 0000004068 | |
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AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5821 .B66 1992 (Browse shelf(Opens below)) | 3 | Available | 0000004069 | |
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AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5821 .B66 1992 (Browse shelf(Opens below)) | 4 | Available | 0000004230 | |
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AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5821 .B66 1992 (Browse shelf(Opens below)) | 5 | Available | 0000004070 |
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| HF5736 .J91 2007 Records management/ | HF5736 .R42 1992 Information and image management : a records systems approach / | HF5821 .B66 1992 Contemporary advertising / | HF5821 .B66 1992 Contemporary advertising / | HF5821 .B66 1992 Contemporary advertising / | HF5822 .H35 2012 Seducing the subconscious The Psychological of emotional influence in advertising | HF5823 .B41 2001 Advertising and promotion : an integrated marketing communications perspective / |
Includes bibliographical references and indexes.
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