Contemporary advertising / (Record no. 2059)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00986cam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 598681 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210927131830.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 910723s1992 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 91028798 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 025609196X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780256091960 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | AAMUSTED |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .B66 1992 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bovée, Courtland L. |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary advertising / |
| Statement of responsibility, etc. | Courtland L. Bovée, William F. Arens. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, IL : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 718, [58] p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 29 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | AAMUSTED Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Accession number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | SOCIAL SCIENCE AND BUSINESS-Commerce | AAMUSTED LIBRARY, KUMASI | AAMUSTED LIBRARY, KUMASI | Reference | 09/27/2021 | 0010602 | HF5821 .B66 1992 | 0000004068 | 09/27/2021 | 1 | 09/27/2021 | AAMUSTED Books | |||||
| Library of Congress Classification | SOCIAL SCIENCE AND BUSINESS-Commerce | AAMUSTED LIBRARY, KUMASI | AAMUSTED LIBRARY, KUMASI | Lending Book Shelf | 09/27/2021 | 0010602 | HF5821 .B66 1992 | 0000004069 | 09/27/2021 | 3 | 09/27/2021 | AAMUSTED Books | |||||
| Library of Congress Classification | SOCIAL SCIENCE AND BUSINESS-Commerce | AAMUSTED LIBRARY, KUMASI | AAMUSTED LIBRARY, KUMASI | Lending Book Shelf | 09/27/2021 | 0001771 | HF5821 .B66 1992 | 0000004070 | 09/27/2021 | 5 | 09/27/2021 | AAMUSTED Books | |||||
| Library of Congress Classification | SOCIAL SCIENCE AND BUSINESS-Commerce | AAMUSTED LIBRARY, KUMASI | AAMUSTED LIBRARY, KUMASI | Lending Book Shelf | 09/27/2021 | 0001770 | HF5821 .B66 1992 | 0000004230 | 09/27/2021 | 4 | 09/27/2021 | AAMUSTED Books |