Contemporary advertising / Courtland L. Bovée, William F. Arens.
Material type: TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, 1992. Edition: 4th edDescription: xxxi, 718, [58] p. : ill. (some col.) ; 29 cmISBN: 025609196X; 9780256091960Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B66 1992Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books | AAMUSTED LIBRARY, KUMASI Reference | HF5821 .B66 1992 (Browse shelf(Opens below)) | 1 | Available | 0000004068 | |
AAMUSTED Books | AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5821 .B66 1992 (Browse shelf(Opens below)) | 3 | Available | 0000004069 | |
AAMUSTED Books | AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5821 .B66 1992 (Browse shelf(Opens below)) | 4 | Available | 0000004230 | |
AAMUSTED Books | AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5821 .B66 1992 (Browse shelf(Opens below)) | 5 | Available | 0000004070 |
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HF5734.5 .C73 1996 Effective: business english skills teacher's book /Jeremy Comfort | HF5736 .J91 2007 Records management/ | HF5736 .J91 2007 Records management/ | HF5821 .B66 1992 Contemporary advertising / | HF5822 .H35 2012 Seducing the subconscious The Psychological of emotional influence in advertising | HF5823 .B41 2001 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .M82 2012 Advertising and IMC: Principles and practice/ |
Includes bibliographical references and indexes.
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