The Interface of marketing and strategy / edited by George Day, Barton Weitz, Robin Wensley.
Material type: TextSeries: Strategic management policy and planning ; v. 4Publication details: Greenwich, Conn. : JAI Press, c1990. Description: xxi, 453 p. : ill. ; 24 cmISBN: 0892328096Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.8/02 LOC classification: HF5415.135 | .In8 1990Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books | AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5415.135 .In8 1990 (Browse shelf(Opens below)) | 1 | Available | 0000003914 |
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HF5415.13 .P61 1999 Tales from the marketplace : stories of revolution, reinvention and renewal / | HF5415.13 .W69 1997 Strategic marketing management : planning, implementation, and control / | HF5415.135 .D84 1999 Strategic marketing : planning and control / | HF5415.135 .In8 1990 The Interface of marketing and strategy / | HF5415.15 .Sa5 1997 Managing product families / | HF5415.153 .K86 1985 Practical Business Development; what works , what does not? | HF5415.157 .F81 2001 Managing quality : an integrative approach / |
Includes bibliographical references.
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