The Interface of marketing and strategy /
The Interface of marketing and strategy /
edited by George Day, Barton Weitz, Robin Wensley.
- Greenwich, Conn. : JAI Press, c1990.
- xxi, 453 p. : ill. ; 24 cm.
- Strategic management policy and planning ; v. 4 .
Includes bibliographical references.
0892328096
90004678
Marketing--Decision making.
Marketing--Management.
HF5415.135 / .In8 1990
658.8/02
Includes bibliographical references.
0892328096
90004678
Marketing--Decision making.
Marketing--Management.
HF5415.135 / .In8 1990
658.8/02