Customer relationship management : the bottom line to optimizing your ROI / Jon Anton, Natalie L. Petouhoff.
Material type: TextSeries: Neteffect series. Management skills.Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002. Description: xviii, 254 p. : ill. ; 24 cmISBN: 9780130990693Subject(s): Customer relations -- Management -- Statistical models | Customer relations -- Management -- Case studiesDDC classification: 658.8/12 LOC classification: HF5415.5 | .An8 2002Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books | AAMUSTED LIBRARY, KUMASI Reserve Book Shelf | HF5415.5 .An8 2002 (Browse shelf(Opens below)) | 1 | Available | 0000008326 |
Includes bibliographical references (p. 246-249) and index.
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