Customer relationship management : the bottom line to optimizing your ROI /
Anton, Jon.
Customer relationship management : the bottom line to optimizing your ROI / Jon Anton, Natalie L. Petouhoff. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xviii, 254 p. : ill. ; 24 cm. - Management skills, NetEffect series . - Neteffect series. Management skills. .
Includes bibliographical references (p. 246-249) and index.
9780130990693
2001056579
Customer relations--Management--Statistical models.
Customer relations--Management--Case studies.
HF5415.5 / .An8 2002
658.8/12
Customer relationship management : the bottom line to optimizing your ROI / Jon Anton, Natalie L. Petouhoff. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xviii, 254 p. : ill. ; 24 cm. - Management skills, NetEffect series . - Neteffect series. Management skills. .
Includes bibliographical references (p. 246-249) and index.
9780130990693
2001056579
Customer relations--Management--Statistical models.
Customer relations--Management--Case studies.
HF5415.5 / .An8 2002
658.8/12