Customer relationship management : the bottom line to optimizing your ROI / Jon Anton, Natalie L. Petouhoff.

By: Anton, JonContributor(s): Petouhoff, Natalie LMaterial type: Text

TextSeries: Neteffect series. Management skills.Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002. Description: xviii, 254 p. : ill. ; 24 cmISBN: 9780130990693Subject(s): Customer relations -- Management -- Statistical models | Customer relations -- Management -- Case studiesDDC classification: 658.8/12 LOC classification: HF5415.5 | .An8 2002

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
AAMUSTED Books	AAMUSTED LIBRARY, KUMASI Reserve Book Shelf	HF5415.5 .An8 2002 (Browse shelf(Opens below))	1	Available		0000008326

Includes bibliographical references (p. 246-249) and index.

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