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The marketing plan handbook / Marian Burk Wood, M.B.A.

By: Wood, Marian BMaterial type: TextTextSeries: Always learningPublication details: Boston : Pearson, [2014] Edition: 5th edDescription: xiv, 210 p. : ill; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780133078350 (pbk.); 0133078353 (pbk.)Subject(s): Marketing -- Management -- Handbooks, manuals, etcDDC classification: 658.8/02 LOC classification: HF5415.13 | .W84 2014
Contents:
Marketing planning : new pace, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Segmenting, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix. Sample marketing plan : PretzL Elegance.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
AAMUSTED Books AAMUSTED Books AAMUSTED LIBRARY, KUMASI
Reserve Book Shelf 		HF5415.13 .W84 2014 (Browse shelf(Opens below)) 1 Available (Restricted Access) 0000001784

Includes bibliographical references and index.

Marketing planning : new pace, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Segmenting, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix. Sample marketing plan : PretzL Elegance.

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