Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin.

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, 2002. Edition: 2nd edDescription: xxvi, 514 p. : ill. ; 24 cmISBN: 0072895128 (alk. paper); 9780072895124Subject(s): Marketing channels | Relationship marketingDDC classification: 658.8/4 LOC classification: HF5415.129 | .P45 2002Online resources: Publisher description | Table of contents

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
AAMUSTED Books	AAMUSTED LIBRARY, KUMASI Reserve Book Shelf	HF5415.129 .P45 2002 (Browse shelf(Opens below))	1	Available (Restricted Access)		0000008412

Includes bibliographical references and index.

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