Normal view MARC view ISBD view

Marketing channels : a relationship management approach /

Pelton, Lou E.

Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. - 2nd ed. - Boston : McGraw-Hill/Irwin, 2002. - xxvi, 514 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and index.

ISBN: 0072895128 (alk. paper) 9780072895124

LCCN: 2001031257

Subjects--Topical Terms:
Marketing channels.
Relationship marketing.

LC Class. No.: HF5415.129 / .P45 2002

Dewey Class. No.: 658.8/4

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)