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The marketing book / edited by Michael J. Baker.

Contributor(s): Baker, Michael J, 1935- | Chartered Institute of MarketingMaterial type: TextTextSeries: Marketing series (London, England)Publication details: Oxford ; Boston : Butterworth-Heinemann, 1999. Edition: 4th edDescription: xxxiv, 718 p. : ill. ; 25 cmISBN: 0750641142Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M34 1999Online resources: Publisher description
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Item type Current library Call number Copy number Status Date due Barcode
AAMUSTED Books AAMUSTED Books AAMUSTED LIBRARY, KUMASI
Reference
HF5415 .M34 1999 (Browse shelf(Opens below)) 1 Available (Restricted Access) 0000013390

"Published in association with the Chartered Institute of Marketing."

Includes bibliographical references and index.

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