The marketing book / edited by Michael J. Baker.
Material type: TextSeries: Marketing series (London, England)Publication details: Oxford ; Boston : Butterworth-Heinemann, 1999. Edition: 4th edDescription: xxxiv, 718 p. : ill. ; 25 cmISBN: 0750641142Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M34 1999Online resources: Publisher descriptionItem type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books | AAMUSTED LIBRARY, KUMASI Reference | HF5415 .M34 1999 (Browse shelf(Opens below)) | 1 | Available (Restricted Access) | 0000013390 |
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
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