The marketing book /
The marketing book /
edited by Michael J. Baker.
- 4th ed.
- Oxford ; Boston : Butterworth-Heinemann, 1999.
- xxxiv, 718 p. : ill. ; 25 cm.
- The marketing series .
- Marketing series (London, England) .
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
0750641142
00500005
Marketing.
HF5415 / .M34 1999
658.8
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
0750641142
00500005
Marketing.
HF5415 / .M34 1999
658.8