Advertising and IMC: Principles and practice/ Nancy Mitchell, William Wells

By: Moriarty, SandraContributor(s): Mitchell, NancyMaterial type: Text

TextPublication details: Harlow Pearson 2012 Edition: 9th EdDescription: 685p.; ill. 27cmISBN: 9780273752929LOC classification: HF5823 | .M82 2012

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Item type	Current library	Call number	Copy number	Status	Barcode
AAMUSTED Books	AAMUSTED LIBRARY, KUMASI Lending Book Shelf	HF5823 .M82 2012 (Browse shelf(Opens below))	1	Available	0000002448
AAMUSTED Books	AAMUSTED LIBRARY, KUMASI Lending Book Shelf	HF5823 .M82 2012 (Browse shelf(Opens below))	2	Available	0000002447
AAMUSTED Books	AAMUSTED LIBRARY, KUMASI Lending Book Shelf	HF5823 .M82 2012 (Browse shelf(Opens below))	3	Available	0000002446
AAMUSTED Books	AAMUSTED LIBRARY, KUMASI Reference	HF5823 .M82 2012 (Browse shelf(Opens below))	4	Available (Restricted Access)	0000002449
AAMUSTED Books	AAMUSTED LIBRARY, KUMASI Reserve Book Shelf	HF5823 .M82 2012 (Browse shelf(Opens below))	5	Available (Restricted Access)	0000002450

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Previous	HF5821 .B66 1992 Contemporary advertising /	HF5822 .H35 2012 Seducing the subconscious The Psychological of emotional influence in advertising	HF5823 .B41 2001 Advertising and promotion : an integrated marketing communications perspective /	HF5823 .M82 2012 Advertising and IMC: Principles and practice/	HF5832 .P88 1983 The Practice of Advertising /edited by Norman A. Hart and James O'Connor.	HF5925 .D95 2007 Statistics and Operations Research: a unified approach/	HF6146.T42 B47 1996 "This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /	Next

Includes index

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