Advertising and IMC: (Record no. 983)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00551nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210805114906.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210805b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273752929 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AAMUSTED |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .M82 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and IMC: |
| Remainder of title | Principles and practice/ |
| Statement of responsibility, etc. | Nancy Mitchell, William Wells |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 685p.; |
| Other physical details | ill. |
| Dimensions | 27cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mitchell, Nancy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | AAMUSTED Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Use restrictions | Not for loan | Home library | Current library | Shelving location | Date acquired | Accession number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | SOCIAL SCIENCES AND BUSINESS - Commerce | Restricted Access | AAMUSTED LIBRARY, KUMASI | AAMUSTED LIBRARY, KUMASI | Reserve Book Shelf | 08/05/2021 | 0014832 | HF5823 .M82 2012 | 0000002450 | 08/05/2021 | 5 | 08/05/2021 | AAMUSTED Books | |||||
| Library of Congress Classification | SOCIAL SCIENCES AND BUSINESS - Commerce | Restricted Access | AAMUSTED LIBRARY, KUMASI | AAMUSTED LIBRARY, KUMASI | Reference | 08/05/2021 | 0014831 | HF5823 .M82 2012 | 0000002449 | 08/05/2021 | 4 | 08/05/2021 | AAMUSTED Books | |||||
| Library of Congress Classification | SOCIAL SCIENCES AND BUSINESS - Commerce | AAMUSTED LIBRARY, KUMASI | AAMUSTED LIBRARY, KUMASI | Lending Book Shelf | 08/05/2021 | 0014828 | HF5823 .M82 2012 | 0000002448 | 08/05/2021 | 1 | 08/05/2021 | AAMUSTED Books | ||||||
| Library of Congress Classification | SOCIAL SCIENCES AND BUSINESS - Commerce | AAMUSTED LIBRARY, KUMASI | AAMUSTED LIBRARY, KUMASI | Lending Book Shelf | 08/05/2021 | 0014829 | HF5823 .M82 2012 | 0000002447 | 08/05/2021 | 2 | 08/05/2021 | AAMUSTED Books | ||||||
| Library of Congress Classification | SOCIAL SCIENCES AND BUSINESS - Commerce | AAMUSTED LIBRARY, KUMASI | AAMUSTED LIBRARY, KUMASI | Lending Book Shelf | 08/05/2021 | 0014830 | HF5823 .M82 2012 | 0000002446 | 08/05/2021 | 3 | 08/05/2021 | AAMUSTED Books |