The marketing plan handbook / Marian Burk Wood, M.B.A.
Material type:
TextSeries: Always learningPublication details: Boston : Pearson, [2014] Edition: 5th edDescription: xiv, 210 p. : ill; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780133078350 (pbk.); 0133078353 (pbk.)Subject(s): Marketing -- Management -- Handbooks, manuals, etcDDC classification: 658.8/02 LOC classification: HF5415.13 | .W84 2014| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books
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AAMUSTED LIBRARY, KUMASI Reserve Book Shelf | HF5415.13 .W84 2014 (Browse shelf(Opens below)) | 1 | Available (Restricted Access) | 0000001784 |
Browsing AAMUSTED LIBRARY, KUMASI shelves, Shelving location: Reserve Book Shelf Close shelf browser (Hides shelf browser)
| HF5415.13 .P44 2011 Marketing management : knowledge and skills / | HF5415.13 .W72 2011 Marketing management / | HF5415.13 .W84 2005 The marketing plan handbook / | HF5415.13 .W84 2014 The marketing plan handbook / | HF5415.2 .B93 2012 Basic marketing research : using Microsoft Excel data analysis / | HF5415.2 .M141999 Contemporary marketing research/ | HF5415.2 .M314 2008 Marketing research essentials / |
Includes bibliographical references and index.
Marketing planning : new pace, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Segmenting, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix. Sample marketing plan : PretzL Elegance.
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