The marketing plan handbook / Marian Burk Wood, M.B.A.
Material type:
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED LIBRARY, KUMASI Reserve Book Shelf | HF5415.13 .W84 2014 (Browse shelf(Opens below)) | 1 | Available (Restricted Access) | 0000001784 |
Includes bibliographical references and index.
Marketing planning : new pace, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Segmenting, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix. Sample marketing plan : PretzL Elegance.
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