Marketing management / Philip Kotler, Kevin Lane Keller.
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TextPublication details: Boston : Pearson, c2012. Edition: 14th ed. (Global Edition)Description: 1 v. (various pagings) : col. ill. ; 29 cmISBN: 9780273753360; 0273753363Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .K84 2012Online resources: Table of contents only
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| HF5415.13 .K84 2009 Marketing management / | HF5415.13 .K84 2012 Marketing management / | HF5415.13 .K84 2012 Marketing management / | HF5415.13 .K84 2012 Marketing management / | HF5415.13 M11 1984 Marketing plans/ How to prepare them, how to use them | HF5415.13 .M12 1990 Basic marketing : a managerial approach / | HF5415.13 .M12 1990 Basic marketing : a managerial approach / |
Includes bibliographical references and index.
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