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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler, Kevin Lane Keller. - 14th ed. (Global Edition) - Boston : Pearson, c2012. - 1 v. (various pagings) : col. ill. ; 29 cm.

Includes bibliographical references and index.

ISBN: 9780273753360 0273753363

LCCN: 2008000337

Nat. Bib. No.: GBA825948 bnb

Nat. Bib. Agency Control No.: 014537776 Uk

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K84 2012

Dewey Class. No.: 658.8

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