Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.
Material type:
TextSeries: Irvin series in marketingPublication details: Homewood, IL : Irwin, c1990. Edition: 10th edDescription: xviii, 734 p. : col. ill. ; 27 cm. + 1 computer disk (5 1/4 in.)ISBN: 0256068658; 0256083983 (International ed.)Subject(s): Marketing -- Management | Marketing -- United States -- Management | Export marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M369 1990
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books
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AAMUSTED-NASKA II Library, MAMPONG Lending Book Shelf | Non-fiction | HF5415.13 .M369 1990 (Browse shelf(Opens below)) | C2 | Available (Restricted Access) | 0000000005412 |
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System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor.
Includes bibliographical references (p. 678-701).
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