Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.

By: McCarthy, E. Jerome (Edmund Jerome)Contributor(s): Perreault, William DMaterial type: Text

TextSeries: Irvin series in marketingPublication details: Homewood, IL : Irwin, c1990. Edition: 10th edDescription: xviii, 734 p. : col. ill. ; 27 cm. + 1 computer disk (5 1/4 in.)ISBN: 0256068658; 0256083983 (International ed.)Subject(s): Marketing -- Management | Marketing -- United States -- Management | Export marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M369 1990

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
AAMUSTED Books	AAMUSTED-NASKA II Library, MAMPONG Lending Book Shelf	Non-fiction	HF5415.13 .M369 1990 (Browse shelf(Opens below))	C2	Available (Restricted Access)		0000000005412

System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor.

Includes bibliographical references (p. 678-701).

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