Creating powerful brands : Leslie de Chernatony, Malcolm H.B. McDonald and Wallace, Elaine
Material type: TextSeries: Marketing series (London, England)Publication details: New York ; New York : Taylor & Francis, 2011. Description: xv, 483 p. : ill. ; 24 cmISBN: 9781856178495Subject(s): Brand name products -- Planning | Branding (Marketing)DDC classification: 658.8/27 LOC classification: HD69.B7 | D34 2011Online resources: Publisher descriptionItem type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books | AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HD69.B7 D34 2011 (Browse shelf(Opens below)) | 1 | Available | 0000000189 | |
AAMUSTED Books | AAMUSTED LIBRARY, KUMASI Reference | HD69.B7 D34 2011 (Browse shelf(Opens below)) | 2 | Available (Restricted Access) | 0000000165 | |
AAMUSTED Books | AAMUSTED LIBRARY, KUMASI Reserve Book Shelf | HD69.B7 D34 2011 (Browse shelf(Opens below)) | 3 | Available (Restricted Access) | 0000000425 |
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HD66 .T37 2004 Making the team : a guide for managers / | HD66 .T37 2004 Making the team : a guide for managers / | HD66 .T79 2004 A systems approach to small group interaction / | HD69.B7 D34 2011 Creating powerful brands : | HD69.C3 Y9 2002 Essentials of capacity management / | HD69.C3 Y9 2002 Essentials of capacity management / | HD69.C6 C77 1996 Consulting on the side : how to start a part-time consulting business while still working at your full-time job / |
Includes bibliographical references and index.
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